How many times have you been somewhere and then stopped unexpectedly at another place to find you did not have enough money on you?  Although, you do remember seeing and ATM machine on the way in and knew you could go back and get some.  When you go on vacation you normally plan on the money that you bring and then there are times when an unexpected expense will occur or you see that one thing you must have and you find you forgot your charge card but have your bank card on you and know it can be used in an ATM machine.

Have you noticed at many places now that there are independent ATM machines available for you to use?  ATM machines are now available when you go to places like a summer festival.  This would have something years ago that would have been unheard of and now you do not have to worry anymore.  The added conveniences are all around us.

In any town, that sets up their activities they should consider bringing in an ATM machine for everyone to use.  It is an extra way to ensure that your vendors have success at the summer festival.  It is another way for a business to make money as they get a fee from every transaction.  The ATM Machine will allow better concession sales especially when that is usually a cash only portion of business.  Consider it another customer convenience and a part of doing business if you are a company that travels.

Summer festivals are a place to have fun and they are a place where customers tend to impulse buy so having an ATM machine available is a way to increase your sales whether that customer needs that extra item to round off her purchase or finds that special piece that is unique and will make the best gift she has ever bought someone. 

As businesses at festivals try to cover all ends of processing credit card and debit card sales using a wireless terminal or hand held device not all businesses are equipped with wireless capabilities.  Having the ATM machine available should be a consideration for your next investment.  For more information on ATM machines and ATM processing please visit http://www.stradafee.com.

Have you ever heard of 3D Secure Processing?  What about SSL Credit Card Processing?

3D Secure Processing stands for Three Domain Model processing.  This refers to payments being split up into three different domains:

*  The Issuer Domain – this domain deals with the mechanisms of the card issuer and the cardholder

*  The Acquirer Domain – this domain deals with the merchants.

*  The Interoperability Domain – deals with the functions of the Issuer and Acquirer Domains.

This model is used for secure payment processing systems.  This credit card processing method also helps to better the performance of transactions online.  When using this processing method, customers begin to trust you more, and your business starts to increase.  During this process, when customers make a purchase, the system will be able to tell whether or not the transaction is legitimate or fraudulent. 

The performance of transactions should be impacted in a positive way as to benefit the merchants as well as the customers.  Both VISA and MasterCard have used the 3D Secure Payment Processing Program for branding purposes.  With VISA, it is called “Verified by VISA,” the brand for MasterCard is, “SecureCode”.

For both. the branding of VISA and MasterCard brands, merchants can participate if they wish.  However, if the merchant has a lot of chargeback’s on their account, then their participation is limited. 

This credit card processing program was created to keep credit card transactions flowing and reduce or eliminate the number of fraudulent accounts.

Any merchant website should be branded with an SSL certificate.  When a customer sees this on a merchant’s website, they’ll know that the website is legitimate and their data is secure.  SSL is an acronym for Secure Socket Layer.  SSL lets users on the internet get involved with websites that are deemed secure.  One example of such a website is a bank.  It is imperative that they have this certificate on their website because there is so much sensitive information regarding customer bank accounts. 

The SSL certificate lets people know that the data that goes between the web server and a merchant’s browser is safe and cannot be leaked out or hacked.  Having an SSL certificate on a merchant’s website can:

*  Get customers from all over the world.

*  Influence customer’s confidence in the merchant’s website.

*  Customers will feel a sense of security knowing that their sensitive information is safe.

*  Customers will have that sense of trust that merchants are looking out for them.

On the other hand, if a website does not have an SSL certificate, there may be some question marks.  Their sensitive credit card information might not be as secure as customers thought.  Hackers may take advantage of the oversight and invade the website.  Customers may decide to go somewhere else because of the breach of security.

It’s very important that merchants keep their customers happy and their credit card processing secure by providing having a SSL certificate.  There’s nothing worse than having a website and the customer’s information has been compromised.  When you go that extra mile to put those measures in place, your customers will thank you for it.