With all of the preparation, problem solving, and management involved in having an eCommerce store, there is one precaution that is grossly overlooked which has the potential of creating huge problems. Credit card chargebacks were created to protect cardholders from unauthorized transactions, and they make it possible for customers to refuse payment for goods or services based on the claim that the services were not received or goods were never delivered. Credit card institutions may also approve chargebacks based on damaged items and items that are not what they were claimed to be, even if the items were never returned to the vendor. As a result, a few customers regularly abuse the system in hopes of receiving products for free. Naturally, this greatly impacts those in the business of online sales by suddenly removing funds that are already collected, thus these entities must take care to utilize certain protocol to prevent as many chargebacks as possible.

It is extremely important for an eCommerce website to exercise extreme clarity in regards to shipping information, products, and checkout. It is imperative that the customer is aware of how the charge will appear on their card statement. Some customers mistakenly submit a fraudulent charge claim because they did not recognize the charge. Another way to prevent such confusion is to send automatic follow-up emails reminding customers that their card will be charged. These emails are also an appropriate time to reiterate to the customer that they are welcome to call you with any questions concerning this order. The business telephone number should appear clearly on the website as well as on the actual credit card charge. This allows customers to easily call to verify the charge without having to research what the charge might have been.

Pre-ordered items should not be charged to credit cards in advance. The time in which it takes to receive the item in stock may give the customer time to change their mind or simply claim a false charge on the grounds that no items were shipped. Instead, wait until the item is in stock and ready to be shipped before charging a customer’s credit card.

Getting rid of mistaken charges quickly is also a valuable policy for eCommerce. Not only does this avoid confusion and assure the customer that you will not be keeping the money, but it will also build your reputation as a professional and organized establishment. If a mistaken charge is not quickly voided, the customer is likely to take matters into their own hands by simply requesting a chargeback. If a customer reports a mistaken charge, you must never put off responding. It is imperative that you send an immediate response at least to let the customer know you are looking into the matter and will correct it as soon as possible.

The basic idea of preventing chargebacks is to have professional quality control and customer service policies that deal with the problem before a customer has time to consider disputing the charge with their credit card institution. It is much better to deal with these issues with customers directly, both for your future business and for your credit and legal integrity.

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