Sunday, April 20, 2008

Merchant Accounts for Satellite TV Companies

The fight is on and some people would argue; but the satellite television industry is on fire and there aren’t any signs of the cable industry gaining any headway toward offering their customers competitive products or services that will sway folks from taking down the big ugly dish on the roof. Cable television is not a bad service in as much as it has been around forever and the companies have serviced their customers well. In fact it’s doubtful that cable will ever go away. What’s most exciting about the satellite television revolution is that the services are getting so much more competitive; where two and three years ago, better receivers, monthly fees and coverage area were consumer hot buttons. Now with high fidelity digital channels being a must have as well as number and selection of high definition channels being a main bone of contention for the present and future in customer loyalty. Today, satellite companies have cornered the market on high definition selection; having more of them and better selection, which is drawing customers their way. In terms of pricing and install fees, both satellite and cable tend to be very competitive; where perspective satellite customers may not have the direct line to the satellite in the sky, cable companies don’t service everywhere, in every crevice of the countryside. What is important to stay is that where satellite companies are pulling away from the competition with great services; the cable companies aren’t helping themselves out by cashing in on regular rate increases.

The really great thing about the satellite industry is that the dissemination of innovations happens so fast. Integrating homes, businesses and entire hotels is a bit easier due to high end components and wireless ability, which makes slot of accounts for satellite companies easier to maintain. Due to increased fuel prices, the cost of installation and cost of components is a bit higher today than it was three or even five years ago. Well, when it comes to raising prices, satellite television companies need to be careful; getting lumped into the category that their competitors in the cable business is always in the back of their minds. With a lot of billing done directly by automatic billing through their customer’s credit cards, these business owners typically pay a lot to banks in terms of rates and monthly processing fees. The day to day stresses and frustrations of running a business tend to take precedence over cost control. It’s probably not the most popular thing to say to a business owner, but many satellite companies are small businesses that need to control costs, but seldom have the time due to high workloads. A great way to control your merchant service costs is just by looking to your statement! That’s right, do it once a month; what you might find is that you are paying higher rates and unnecessary fees every month. You may also find that chargebacks due to customer’s credit card issues add up and if not addressed promptly will cost you, not them. You may also find that you’re probably paying a higher rate and were placed in a high risk category due to the fact that much if not all of your business is categorized as card not present. These transactions are convenient for business owners and basically necessary in the satellite industry, but are placed in that category as a rule based on principle by the bank because of the type of transaction that they are. By doing some basic research online, you may find that international banks or offshore banks that are located outside your domestic region are not only very competitive but probably offer better rates than your domestic bank. This is simply because this is found business outside of their market. Banking standards, while secure, are more lenient and merchant friendly toward the small business owner. Merchant service providers are usually the best resource to getting in touch with these banks and finding a better banking solution for you.

Jennifer Loganathan is the President and CEO of Stradafee Limited. Stradafee is a leading international payments company based in New York. Stradafee is a retail and ecommerce payment processing provider specializing in international and Internet merchant account solutions. Stradafee also offers check processing, high risk merchant accounts and offshore merchant account options. Stradafee can help businesses of all industries and sizes. For more information on credit card processing and check processing please visit www.stradafee.com.

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