Disputing Chargebacks

As an internet retailer, one of the most terribly annoying aspects you will (there is no might) have to deal with are chargebacks. A chargeback occurs in any number of situations where a customer makes a claim to their credit card company or bank in order to receive their funds back after a purchase. As a merchant, not only will you be out of the initial purchase funds and possibly the product as well, you will also be charged a percentage-based fee on top of that, according to your electronic payment company’s policy guidelines, to pay for the hassle of refunding funds. Ideally, of course, merchants want to keep these situations to a minimum and by following several guidelines, chargebacks can be of rarer occurance. This article will discuss what to do when disputes are attempted against you; a successive article will discuss how to protect yourself (and your business) initially against chargeback attempts.

Trying to get something for nothing is not a new phenomenon of course. When a patron attempts this at your brick and mortar storefront, we call it shoplifting. How is it any different when a would-be purchaser attempts this very thing in various ways through your electronic gateway? Perhaps credit card companies, with their all-inclusive fraud protection policies are actually contributing to the problem by adopting a “don’t ask, customer is always right” approach; allowing customers to feel entitled to dispute any charge, knowing that their credit card company has promised to “have their back”. How can individual, small-business merchants compete with disputes rendered through large credit card companies? Most merchants believe there is nothing they can do, and this is where they are wrong. An internet retailer owes it to him or herself to voraciously defend every purchase made, because every piece of inventory and revenue lost to fraud can add up. Merchants must immediately dispute the chargeback with the bank upon first notice. Keep track of all purchase information. Email correspondence or phone conversations should be readily available as proof that a legitimate purchase was indeed attempted and made. Shipping details should be in order including confirmation of delivery for those pesky customers that might claim to have not received the product. If this initial dispute fails, you must be prepared to seek retribution from the consumer for the initial purchase fee, as well as any added fees incurred in the process. Because your bank will require you foot the bill for illegitimate purchases, you must be willing to weigh your time and effort against the compensation you might gain in a successful dispute.

Choosing an electronic payment company that uses all available tools to protect you and other clientele from internet fraud is extremely important. Companies like Stradafee make it their business to help protect your business, by providing you with secure merchant accounts and options to help your business prosper.

Jennifer Loganathan is the President and CEO of Stradafee Limited. Stradafee is a leading international payments company based in New York. Stradafee is a retail and merchant account provider specializing in credit card processing solutions. Please visit www.stradafee.com for more information.